The Ultimate Brief

The brief is open, simple and exciting. Use one or more of our footage clips, music tracks or images to communicate an idea that makes a world of difference. We’ve reinvented our website and services to help bring your thoughts to life. So liberate all those brainwaves you’ve got locked away, and use our inspirational Catalyst search to start brainstorming.

Submit your ideas online. You can upload as many great ideas as you can come up with. Then tell your friends to go online and get your ratings up. If your idea is rated in the Top 20, youll be sent the hi-res assets to produce your pitch as a final cut.

The Top 20 polished ideas will be presented to our panel of industry heavyweights who will judge the ultimate winner. Anyone in the creative world can enter, so why not challenge your friends in the industry?

May 14 is last date for entries

You can upload your idea, view the gallery and rate other people’s work until May 14, 2008 - so make sure your entry is uploaded before the closing deadline!

Meet the Judges

Bob Scarpelli – Cannes 2007 Jury President / Chairman & Chief Creative Officer, DDB Worldwide
Lewis Blackwell – Creative Advisor, Getty Images, UK
Jonah Bloom – Executive Editor, Advertising Age, USA
Claire Beale – Editor, Campaign, UK
David 'Nobby' Nobay – Creative Chairman, Droga 5, Australia
Armin Jochum – Cannes 2008 Jury / Chief Creative Officer, BBDO Stuttgart, Germany



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Background

These are exciting times for the communications industry. The explosion of new channels. Impact of new technologies. Social networking sites. 24-hour news channels. Virals. Blogs. They all enable one idea to ripple across the world in seconds. Helping to change opinions, attitudes and behavior. You’ve probably had an idea that could have this effect. Now there’s never been a better time to share it.

Proposition

Express an idea that could make a world of difference.

Requirement

1) Come up with an idea that you think would have a ripple effect across the world.

Any idea – as long as it makes a difference in the world on some level. You can submit as many great concepts as you can come up with. A good place to start is to think of one of your pet peeves and then provide a solution. From the mini to the colossal, it could be a campaign to:

  • Get people to smile more in the mornings.
  • Encourage teenagers to do apprenticeships.
  • Persuade the world to quit smoking.
  • Convince fashion companies to sew buttons on expensive shirts properly.

2) Then use our agency tools to bring them to life.

We'll help you get the gig. Use our assets to bring your pitched idea to life. Snap up countless big-budget footage clips. Tap into thousands of original music tracks to take your concepts to another dimension. Grab award-winning creative and archival imagery. Start by brainstorming with our inspirational Catalyst Search to land those "eureka!" moments.

It's entirely up to you. And it's a great prize. So coax out those ideas that are hiding in your office and start working on your tan!

Good luck.




Thanks for taking part in the Ultimate Pitch. Remember to register at gettyimages.com so you can use non-watermarked images and footage plus PUMP Audio music in your pitches all the time. Plus so we can let you know the next time we run something new.
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